Objective: Design a landing page that is the cornerstone of your digital marketing efforts, optimized to convert potential customers into leads.
- Custom design based on business branding and product offerings.
- Engaging copy that highlights the unique value proposition.
- A contact form that's straightforward and encourages submissions.
- SEO optimization to ensure visibility.
Objective: Leverage Google Ads to drive targeted traffic to your landing page, maximizing the conversion rate and efficiently using the ad budget.
- Comprehensive setup of Google Ads account.
- Creating targeted ad campaigns focused on keywords relevant to your product and audience.
- A budget of $1,200 CAD for ad spends, strategically allocated to maximize ROI.
- Ongoing management and optimization of campaigns to ensure performance.
Objective: Develop compelling campaign text that resonates with your target audience, encouraging engagement and action.
- Professional copywriting services to craft the perfect message for your campaign.
- Strategic guidance on how to position your product for different customer segments.
- A/B testing recommendations for headlines, calls-to-action (CTAs), and other key content to find the most effective approach.
Package Price: $2,500
Expected Lead Generation Value: $3,000 to $4,000
ROI Justification: This package's investment is designed to cover the costs and generate a significant return in terms of lead value, providing a solid foundation for sales conversions.
- Kick-off Meeting: To understand the business goals, target audience, and product details, ensuring the package aligns with your expectations.
- Regular Reporting: Monthly reports on campaign performance, including metrics such as click-through rates, conversion rates, and overall ROI.
- Adjustments: Continuous optimization based on performance data, market trends, and feedback.
By combining a well-designed landing page, targeted Google Ads campaigns, and compelling campaign copy, companies can expect a significant increase in lead generation, all within a reasonable budget that promises a good return on investment.